Mailmen can teach equine professionals a lesson that will rocket us light years ahead of our competition. “Neither rain, nor snow, nor sleet, nor hail shall keep the postmen from their appointed rounds” goes the popular saying. Can you say the same about your riding lesson, horse boarding or horse training business?
Many equine businesses crawl to a stop during winter months. Bad weather makes professionals and clients alike want to opt for hibernation and present challenges that limit conventional horse businesses. The more ways you can come up with to keep you adn your clients comfortable in bad weather, the more you set yourself apart from your competition. Benefits include:
- Transforming “sleeper” weeks–even months–into productive, cash-flow months.
- Increased client respect:Â you find ways around obstacles in your path
- Blossoming customer goodwill arising from your commitment to help them meet their goals, no matter what
- Sharpening your edge while your competitors sit dormant
We can’t stop a snow storm, but a lifetime of running horse businesses from Vermont to Florida has taught us what works and what doesn’t when mother nature wants to pick a fight.
By the way, for you trivia buffs out there, the quote had its roots in 500 BC. Herodotus marveled: “neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their appointed rounds.” The objects of his adoration? Horsemen of course! Herodotus was talking about Persian mounted postmen.